Elegance captured: the AGAM Mercedes-Benz Studio

For AGAM Mercedes-Benz, we designed a photo studio that reflects the character of their vehicles: stylish and detail-oriented. The objective was crystal clear—create a space where every car is presented as it deserves to be, embodying the luxury and exclusivity that define Mercedes-Benz.

Take a look at most car dealership websites: the photos of pre-owned vehicles often fail to match the sleek imagery of new models. For a brand like Mercedes-Benz—synonymous with excellence—this is a missed opportunity. AGAM (formerly known as Mercedes-Benz Dealer Bedrijven) wanted to close this gap and showcase their pre-owned vehicles with the same level of sophistication that defines the Mercedes-Benz name.

Our approach
In The Hague, right next to their garage, we built a custom photo studio. This strategic location allows cars to go straight from a wash into the studio for a photo session. The design was centered on efficiency and ease of use.

However, there was one big challenge: space. For large models like SUVs, the studio needed enough room for smooth maneuvering. This ruled out fixed lighting and camera setups on the floor or ceiling. Our solution? Strategically placed markers indicating the ideal positions for lighting and cameras. This ensured flexibility while maintaining a consistent, high-quality visual standard.

The result
The outcome speaks for itself: a photo studio AGAM proudly calls the most beautiful in the Netherlands. Vehicles are now photographed in a setting that exudes luxury and quality. Customers have responded enthusiastically, and AGAM has established a strong competitive edge in the high-end pre-owned car market.

Client testimonial
“'You guys really need to do something about these photos.'” And we did. The result? Black studio walls, a wood-look floor, and a suite of professional equipment. Opinions may differ, but I honestly think this is the most beautiful car photography studio in the Netherlands.”

Why presentation matters
It’s all about perception. Presenting your products in a stylish, high-quality manner sets you apart in a competitive market. A user-friendly studio that can be operated by staff without a photography background enables consistently stunning results. The payoff? A sophisticated image that reinforces the strength of your brand.

About Studiobouwers
At Studiobouwers, we design and build custom photo studios tailored to your business needs. Whether you work in the automotive industry, fashion, jewelry, or any other sector where presentation matters, we ensure your products look their best—and your team can work efficiently.

With a sharp eye for functionality and style, we create studios that are intuitive to use and deliver professional-grade results, even without an in-house photographer.

Ready to upgrade the presentation of your brand?
Want to present your products with consistent elegance and impact? Contact us for a no-obligation consultation and discover what we can do for your business.

And if you’re in the market for a luxury pre-owned car, take a look at AGAM’s exceptional inventory!